News, archive 2007

Portrait: Catharina Landström

2007-09-04 13:01

When the sport utility vehicle became a hot item among American women, the car industry reacted with mixed feelings of fear and excitement. The gigantic car, with its dark colours and powerful engine, was meant to appeal to the wealthy middle-class man. – The new pattern of consumption created chaos with those who never took the gender order of car culture for granted, says Catharina Landström, who holds a Docent in Theory of Science.

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